5 Content Ideas for Your Email Direct Marketing

When used properly, email direct marketing can be one of the best ways to nurture leads, effectively market to your key audience, stay relevant to past customers and possibly get more business from referrals. Here are some tips for effective email direct marketing campaigns:

1) Time your emails to follow or be the precursor to direct mail pieces. This will often heighten responsiveness from customers because of the mix of Internet and tangible marketing.

2) Offer rewards to customers for referral business. By not tapping into your email list as a resource for new business, you are depriving yourself of a very easy way to get new customers from your loyal happy ones. Word-of-mouth along with personal testimony is the most effective and powerful form of marketing, and by incentivizing your customers to refer you are simultaneously making those current or past customers happy, but also getting you new customers for a win-win situation that costs you very little in comparison to the new business drummed up!

3) Keep track of your competitors. What are they sharing in their newsletters? Try to see what they are doing that is effective, then do it better! If you can provide more insightful information than them, and become the subject matter expert, you will quickly develop the reputation as such, and gain a bigger following!

4) Time your emails right. Do not send too many, as that will more than likely earn you unsubscribed customers or a transfer to their spam folders. Also don’t drop off the face of the earth, if people forget about you it doesn’t do you much good. Your best bet is once or twice a week, tops.

5) Have relevant information. Having content that is useful for day-to-day life and business will encourage your customers to be looking forward to your next emails. Tips, case studies, and a concise format that will not overload your customers’ attention spans are the formula for success. Also, don’t be afraid to ask your customers what they would like to see from your emails!

 For more information on email direct marketing, go to http://comarkdirect.com/!